The watered-down intervention without the two-way exchange didnt move anyone to support undocumented immigrants. 1), Unpacking Deep Canvassing, Indivisible, 2021 (see right to vote video example at 19:49 mins), Attribution-NonCommercial-ShareAlike CC BY-NC-SA, Contact a Commons librarian if you would like to connect with the author. Broockman and Kalla were intrigued by LaCours findings and hoped to replicate it for an experiment measuring the Leadership Labs transgender canvassing. In addition to being a strong persuasion medium, for some issue areas, the deep canvass can also help to serve as an effective voter research tool as well. Its a reminder that our political opponents arent always as rigid or ideologically severe as they appear in our minds. And an uptick in 10 points on a feeling scale of 0 to 100 doesn't sound like an epiphany. After the canvass, the study participants answered the same questions about transgender people that they had answered before the study, including how positively or negatively they felt towards transgender people on a scale of 0 to 100. In the video above, notice how the voter starts to come around on the issue when the canvasser asks if shes ever been on the receiving end of discrimination. Three months after the canvass, Broockman asked participants to fill out the survey again. But maybe not when it comes to our neighbors. Broockman and Kalla found that the treatment group was considerably more accepting of transgender people and that a single, approximately 10-minute conversation with a stranger can markedly reduce prejudice for at least three months. Unlike LaCours invented finding that the messenger matters more than the message, Broockman and Kalla found that both transgender and nontransgender canvassers were effective. Both were on display during many of the canvass conversations I observed, including the one with Nancy, the woman who moved to a five from a 10 after watching the opposition video. I drew from a variety of models and teachings. We want to avoid asking for permission, she told them. Its not easy to confront people whose votes would seek to hurt you, and then try to change their minds. To learn more read the Leadership Labs Deep Canvassing Primer. The groups feared a backlash against a recent ordinance that prohibited discrimination based on gender identity. He also admitted to lying about having received funds for his study from several organizations, including the Ford Foundation. Oh, yes, Nancy said. What an African-American person has faced because of their race is not the same as the discrimination that Ive faced for being bisexual, or that my friend has faced for being transgender, she told the group. Dave Fleischer of The Leadership Lab joins The Great Battlefield podcast to talk about how he's spent most of his life fighting for equal rights for LGBTQ people and how deep canvassing can help us find common ground and reduce prejudice. Susmik now works on Peoples Actions National Field Team, supporting deep canvassing and movement politics work. Online training about deep canvassing 100,000 people door-to-door seeking to speak with marriage equality opponents. Which is to say: Republicans assume Democrats dislike them more than they actually do, and vice versa. After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. Yes, Leadership Lab volunteers had spoken to voters in Los Angeles about gay marriage. The goal is to share personal stories about times when the voter and the canvasser felt attacked or discriminated against, says Nancy Williams, a volunteer canvasser with the LGBT Center. We are still in the process of figuring this out. Third, we will help volunteer teams do data entry for volunteers. Deep Canvassing - Western Wisconsin Votes See also the AYCC website for more information about deep canvassing and an example of a useful Climate Conversation Report Tool. Its up to volunteers to add specific candidates, districts, elections, or geographically-specific voting information to our templated #KnockEveryDoor scripts. Canvassers often had to politely extricate themselves after 20 minutes voters were sad to see them go. Taken advantage of us. Does this give us any guidance on how to talk to folks we dont agree with? This kind of conversation helps me talk to family members who arent totally there yet on accepting their identity, Topping says. We work to empower volunteers to connect the personal to the political with voters in order to make long-term, meaningful impacts on elections. When we see racist behavior, we should call it racist and not be euphemistic by calling it racially charged. Arguably, theres a time and place for calling people out, particularly when it comes to powerful, influential people. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and reproductive justice - on the ground. "Deep Canvassing" - What Political Campaigns Can Learn From It It was an important study: Not only has social science found very few strategies that work, in experiments, to change minds on issues of prejudice, but even fewer tests of those strategies have occurred in the real world. Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. Giving grace. It likely wasnt because someone berated you. A partner organization that isnt doing electoral work may ask its members to canvass via #KnockEveryDoor. Is this the first time youve thought about transgender people? Fleischer asked her soon after she backtracked. Fleischers staff at the Los Angeles-based Leadership Lab which goes door to door to reduce bias against L.G.B.T. hide caption. Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. Then we try to convince them to change their minds. Its almost the opposite of growing up today in the age of Facebook and political polarization, where its easy to always be among like-minded people, your self-isolation complete before you have your first beer., At first, Fleischer and his team tried cerebral arguments and appeals to fairness in their doorway conversations with same-sex-marriage opponents who didnt express deep religious objections. It can take six months or more for an organization were partnering with to get the hang of the method and recruit and train volunteers to carry it out. We will retain the data and also send the digitized data back to the volunteer. This is not just a story of pushing on an open door and taking people who are already Democrats and they just needed a small push, Broockman adds. You can view some reportage on our ground-breaking deep canvassing in the New York Times. In a distributed organizing model, a sprawling crew of part time, sometimes, and one-time volunteers work across space and time and use consumer software platforms like Google apps, Maestro Conference Calling, Slack and Facebook to manage everything from canvassing logistics to training to research to tech development. (One clinical therapist I showed it to said it sounded a bit like motivational interviewing, a technique used to help clients work through ambivalent feelings.) Yeah, I would say so, she said. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. In Maine, using deep conversation to reach voters, NPR, 2021 (Podcast 4 minutes), Deep Canvassing Toolkit, Neighbours United, 2022 (5 pg PDF). Psychology explains how to stop it. Fleischer wasnt surprised; people rarely feel safe enough at first to express deep hurt. The curse of the orange hats, read a headline in Salon. And then we continue to ask open-ended questions based on what they just told us. The idea is that people learn lessons more durably when they come to the conclusion themselves, not when someone bitch-slaps you with a statistic, Fleischer said. In 2012, Steve embedded with the Minnesotans United marriage equality campaign, which mobilized over 14,000 LGBTQ and ally volunteers to have more than 220,000 deep canvass conversations on the phones, contributing to a first-ever ballot box victory that many thought impossible. At Peoples Action, he helped build and execute a groundbreaking immigration Deep Canvass experiment in the fall of 2019 that targeted rural voters and persuaded them on pro-immigrant perspectives. We have a national reputation for our success developing practical, positive, non-partisan, non-judgmental ways to connect with voters. After the first canvass I attended, the Leadership Lab project manager Ella Barrett seemed uncharacteristically sullen. That also worked. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. No, Im sorry, she said. Instead of a script that lasts 60 seconds, volunteers spend 10 or 20 minutes talking with each voter. One such activist is Vivian Topping, who decided, along with other LGBTQ activists and allies, to try deep canvassing in Massachusetts in 2018, when transgender rights were on the ballot. Since joining Peoples Action, Matthew has been a part of two of the largest deep canvass campaigns ever run. When I asked how her day went, she shook her head and recounted a series of disheartening conversations with voters she couldnt persuade. In his work, Bruneau finds that political partisans have a skewed view of how they think their opponents think of them. Deep canvassing was not cooked up by experts in . Cutting edge political science research shows that canvassing is one of the most effective tactics in an activists arsenal (to read more about this, check out Deep Canvassing 101). It could take awhile. But instead he began with a simple question: If she were to vote on whether to include gay and transgender people in nondiscrimination laws, would she be in favor or opposed? There are very few tests of prejudice reduction methods, and Paluck says this suggests the Los Angeles LGBT Center's approach is actually far more effective than previous efforts, like TV ads. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. This family is a 10!, Several of Rileys conversations proved poignant. All Muslims are often blamed for single acts of terror. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center. Take a mental break with the newest Vox crossword, Sign up for the The study's conclusions differ from the conclusions of the LaCour's falsified study from 2014 in one crucial way, Broockman says. While #KnockEveryDoor will focus on the mechanics of canvassing, not the campaign objective of the canvasser, there will be minimal restrictions on what volunteers may canvass for. Its a real heart-to-heart between strangers. Deep canvassing, a relatively new technique, is showing promise and is backed by rigorous testing from researchers and activists in the field. Then volunteers from SAVE, an LGBT advocacy organization based in Florida, visited half of the 501 people who responded and canvassed them about an unrelated topic, recycling. "Burning the mental calories to do effortful thinking about it, that leaves a lasting imprint on your attitudes," he says. LaCour denied the misconduct in a statement to The New York Times last year. The effect of most campaign messaging is short-lived and can evaporate in as little as 3-5 days. If only I could have 10 minutes with Ted Cruz, Fleischer said once. Nancy, it seemed, was a supporter no need to worry about her. LaCour claimed that there was only an effect from the deep canvass if it came from someone who was LGBT. This model encourages a freeform and reciprocal conversation between the volunteer canvasser and the voter. These conversations arent arguments. A new study finds that it works. Hes married to a woman now, and hes so much happier. How Do You Change Voters Minds? ), Emile Bruneau, a neuroscientist who studies intergroup conflict at the University of Pennsylvania and was not involved in the canvassing experiments, tells me in an email it is so promising to see an intervention, any intervention, that has a lasting effect on big social issues.. Fanned out across the neighborhood were more than three dozen Leadership Lab volunteers, many of them local college students, as well as progressive activists from around the country hoping to learn about changing voters minds. Volunteers who dont have a specific election or issue they wish to canvass on can use a listening script. It costs money. Deep canvassing research shows it is effective in getting infrequent voters to become regular voters as well as enthusiastic advocates for voting, sharing their new practical knowledge with close contacts and family members. Deep canvassing is a long-term investment, but the impact is cumulative. And finally, this method dramatically changes who volunteers on a campaignwe get a more engaged and self-motivated volunteer base when we tell volunteers to interact with voters as human beings rather than as robots. Prejudices are often deep, obstinate beliefs. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. In this graph, Broockman and Kalla break down how the canvassing moved the needle on particular questions: whether the government should provide attorneys for undocumented immigrants in legal proceedings; whether the US should grant legal status to people who were brought to the US illegally as children; whether they support deporting all undocumented immigrants; and whether undocumented immigrants should live in fear of daily deportation. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to sign up to canvass with us. Theres this belief that if we just say the right words, the voters going to change their mind. The technique might be used to target any societal prejudice or be used to increase prejudice, Broockman acknowledges. As Fleischer returned to the discrimination she had faced, Nancy paused and said, It felt terrible. A few minutes later, when he asked her if she saw a connection between your experience and how you want to treat transgender people, she said she did. Our organizing philosophy was outlined in the book Rules for Revolutionaries: How Big Organizing Can Change Everything which was co-authored by Becky Bond, one of the volunteer chief organizers at #KnockEveryDoor and featuring stories about several other co-founding staff and volunteers who worked together on the Bernie Sanders 2016 presidential campaign, including Texas Zack Malitz, Hannah Fertig, Lynn Hua, Sam Ghazey, Cole Edwards, Kenneth Pennington, Hector Sigala and Max Cotterill. She talks about being picked on at work and feeling different. New distinctions The lessons from deep canvassing are that when youre trying to talk to people that may disagree with you and change minds, you have to work as a team. Deep canvassing is when volunteers and organizers engage in extended, empathetic conversations, with the goal of combating prejudice and shifting beliefs. Effective Lobbying and Deep Canvassing - Institute for Change Leaders In 2020, Susmik moved to New Hampshire to work as a field organizer for Bernie Sanders presidential campaign. But sometimes the gulf between the volunteer and the voter can seem insurmountable. This is why since 2008, the Leadership LAB has used deep canvassing to connect with infrequent voters (folks who have missed 1-3 of previous major elections), in order to help voters reflect on one of the biggest motivating factors to take action and vote - the love and hope they have in their own lives. Canvassing for climate action: Heres how to make it work, 2021 (Podcast 40:53 mins). Im a campaign person; youd do anything for 3.5 points, says Fran Hutchins, the deputy director of the Equality Federation who worked on deep canvassing efforts reported in the new study. UC Berkeley, Stanford study finds canvassing conversations reduce Whats missing here, she says, is a theoretical understanding for why the change is occurring. Broockman and Kalla published the results in Science on Thursday. 5. But Science retracted the study five months later, after the lead author couldnt produce his data and admitted to lying about aspects of the experiments design. Its this nonjudgmental exchanging of narratives that Broockman and Kalla think is the key ingredient in how deep canvassing works. Over the next few minutes, she recounted several instances of racism after moving to Los Angeles from Central America with her husband. In the new study, Kalla and Broockman put deep canvassing through a more rigorous test. "Out of that outrage and despair, people wanted to do something very constructive." Peer-to-peer texting is another vehicle (though virtually untested for turn out effect) for personal back and forth conversations. Our Current Campaigns - The Leadership LAB Which makes it feel like a big departure from a lot of the current political dialogue. So the research suggests that deep canvassing works. Keep in mind the media environment the canvassers were working in. But the more they analyzed LaCours study design and results, the more problems they found. Check out Dave's Ted Talk here, or ask them below! ", The conversations are short, usually 10 to 20 minutes long. It always comes down to just a few points.. But for transgenders? This field is for validation purposes and should be left unchanged. It was only in his 20s that he started to tell his folks the truth, and he started making the transition to living as a man. He then did something few political consultants would advise: He introduced her to the oppositions favorite argument. One group aired a lurid television ad of a man following a frightened, wide-eyed young girl into a bathroom stall. The biggest gift you can give someone whose mind you want to change is a supportive environment that lets them think about their experiences and how those experiences affect their opinions on issues. Here is a collection of resources about deep canvassing scripts including script examples and ideas, video training and podcasts. (Also worth noting: Deep canvassing has only been tested with progressive causes. You dont know if theyre at McDonalds on their iPhone, and you cant always be sure what theyre saying to voters. That is just not what we are trying to do here, he says. This article covers the basic components of a deep canvassing script. Do you have a script? Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Topping says, in their experience, deep canvassing works best on people who might be concerned about an issue like transgender people in bathrooms but have never really talked through their feelings. But why? It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation. But I dont have any friends like I do my gay friends., Fleischer nodded and removed a picture of his friend Jackson from his wallet. Nancy had mostly dismissed Fleischers how did that make you feel? questions, but his personal story prompted a shift. Are Glen Powell and Sydney Sweeney in love, or are they good actors? #KnockEveryDoor serves as a nationwide hub for progressive canvassing training and deployment. What we can now say experimentally, the key to the success of these conversations is doing the exact opposite of that.. The news crushed Fleischer. This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. The two other experiments in the study targeted transphobia. He is deeply passionate about the superpowers of vulnerability and non-judgmental curiosity that we all carry within us, and the political and personal transformations that occur when we use those powers to bridge fear and difference. Broockman, now an assistant professor of political economy at Stanford University, says asking someone questions face-to-face like, "What are the reasons you wouldn't support protections for transgender people, or what does this make you think about?" A typical state or national campaign, even one with a ground-game focus, doesnt want its volunteers spending 10 or 15 minutes at a door. You can also contribute via. There are other potential problems. And once he thought they had discovered a powerful way to fight prejudice, an enormous scientific fraud perpetrated by other researchers tumbled their progress back a year. But how does it work? However, a modern technique of deep canvassing developed by David Fleischer at the Leadership LAB encourages canvassers to engage in one-on-one conversations with the intention of gaining understanding, building empathy, and finding common ground. Support our mission and help keep Vox free for all by making a financial contribution to Vox today. For example, KED wont support Republicans or, potentially, certain Democrats facing primary challenges. You've probably noticed this if you've ever tried to change someone's political opinion at a dinner party. In 2020, these seem like radical propositions. Mehrdad Azemun is Senior Strategist at Peoples Action. Topping calls this giving them grace. Its a powerful idea: Giving grace means being able to hear someone say something that can be hurtful, and trying to think about how to have a real conversation and connect with them.. And like the 2016 study, Broockman and Kalla found it didnt matter who the canvassers were: They could be members of the impacted communities, or just allies. But the researchers found that the persuasion attempts had zero effect, Broockman said. director of the Leadership LAB at the . Proven Persuasion and Inoculation: Breakthroughs in Deep Canvassing He ran a phone program in the 2020 general election that canvassed over 15,000 people in battleground states, and also led the deep-canvassing phones program in support of the Minneapolis public safety charter amendment in 2021. Its only right. Though there is scant research on transgender prejudice, what is known suggests transgender people face widespread prejudice and discrimination, Aaron Norton and Gregory Herek wrote in their 2012 study of heterosexual attitudes toward transgender Americans. "[That's] the moment I backed away from my monitor and said, 'Wow, something's really unique here,' " he says. Topping and dozens of other canvassers were a part of that 2016 effort. Something went wrong. Specifically, the canvasser asks the voter to recall a time when he or she was discriminated against. It is an extraordinarly rewarding experience, and you will come away with greater skill at talking with, understanding, and influencing a wide range of voters who are not just like you. It also seemed to bolster the contact hypothesis theory of prejudice reduction, which finds that personal contact decreases bias against a minority group. The Great Battlefield. When working with new groups, new staff, on a new issue and at bigger scale, I think its natural to expect smaller effects, he says. Were literally iterating this model every day with a handful of full-time paid organizers working as peers with hundreds of volunteers to figure out whats working, whats not, and what needs to be added, subtracted or changed from our processes. ", Williams says around the time she began volunteering with the LGBT Center, she canvassed a man who didn't support nondiscrimination protection for transgender children.
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